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Whether you want a career that could take you to the top, or simply take you in an exciting new direction, the bank offers opportunities, support and rewards that will take you further.
We are currently seeking high caliber individual to join our team as Senior Manager, Customer Proposition, reporting to Head of Retail Propositions and CLCM.
Principal responsibilities
Design and strengthen value propositions for Mass Retail segment, Preferred Banking and other strategic retail segments, build corresponding capabilities to support the proposition pillars through customer insights
Lead proposition-led campaigns and communications to uplift acquisition, brand exposure and customers’ engagement
Develop acquisition strategies from account acquisition (digital & offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship
Drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders
Collaborate with external partners to explore strategic partnerships in strengthening propositions and uplift acquisition
Work closely with product teams and channels to develop holistic engagement strategies to induce customer portfolio profitability; work with Marketing to develop marketing campaign and customer engagement activities
Monitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets
Oversee the overall budget for the department and monitor the day-to-day accrual, payment and reconciliation work
Stay on top of compliance requirements in particular cross border related sales and marketing activities and take timely actions to mitigate relevant risk posing to the bank, w...
Experience: Director level
Connect with an insider to learn more about this role (team culture, interview focus, and how to stand out).
Requirements
Relevant degree or professional qualifications
Experience aligned with the role level stated in the posting
