We are seeking a high-calibre professional to join our team as a Senior Propositions Manager.
In this role you will:
Take full ownership in all customer proposition initiatives including but not limited to developing tailored value propositions, segment strategies, and digital experiences to boost customer acquisition, retention, and lifetime value.
Key roles include designing customer journeys, analyzing insights, and creating content to drive engagement
Lead the creation of original, high-value content including articles, videos and research reports and take full ownership of content strategies to provide insights and solutions that enhance market positioning across customer need-based topics.
Partner with external agencies to deliver digital and social media campaigns on MCV platforms, ensuring alignment with the brand promise and guidelines
Lead the development of marketing collaterals to strengthen brand awareness, share of voice and brand consideration across Hong Kong and GBA markets
Work closely with senior management to develop strategies for market growth, customer engagement, and business model optimization
Ensure timely delivery of core deliverables with high accuracy and quality, meeting service standards and supporting business strategy; ensure all artefacts comply with established marketing processes and guidelines
Collaborate with internal and external stakeholders across a complex, matrixed organisation; advise on brand application, safeguard brand integrity and educate stakeholders on brand standards
Lead ad-hoc projects and initiatives as assigned with alignment of the banking group Life and Group Insurance’s direction
To be successful you will need:
Solid experience in insurance product marketing or bank marketing, with a focus on customer proposition within financial services and/or matrixed organisations
Strong knowledge of the China and Hong Kong markets, with a deep understanding of consumer behaviour and competitive dynamics in th...
Experience: Entry level
Connect with an insider to learn more about this role (team culture, interview focus, and how to stand out).
Requirements
Relevant degree or professional qualifications
Experience aligned with the role level stated in the posting
