Work with key business stakeholders to develop and execute marketing initiatives that helps to stand out the Bank’s position in the marketplace and drive marketing activities accordingly to fulfil business needs
Assist in the overall management of the annual strategic marketing planning exercise in conjunction with the business to ensure key business deliverables are met.
Event execution: organising seminars, conferences, client hospitality events approved in the marketing plan to the highest levels of professionalism, consistent with the differentiated experience per client segment on time and budget
Source and manage external marketing agencies to support event management, content creation and development as appropriate
Support Global initiatives that land in Hong Kong by working closely with business and Group Marketing team.
Partner with group CIB Marketing team members to ensure marketing programmes are seamlessly executed in line with global standards and that proper measures are established to track effectiveness of all marketing deliverables.
Familiar with the digital marketing & social media landscape in Hong Kong
Ongoing tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making
Track and analyse competitors’ marketing activities and present findings and recommend any strategic realignments required
Familiar with internal processes and support the team’s governance
Cluster and Group CIB Marketing Heads for alignment of regional and global marketing strategy
CIB Segments and Product teams for marketing initiatives strategic direction and coordination
CEO office for marketing initiatives coordination
Global Sourcing for procurement advice on vendor engagement & employment of service
Finance for bill payment and cost centre transactions
Legal and Compliance for expert advice on marketing initiatives and clearance of marketing materials
External
Experience: Director level
Connect with an insider to learn more about this role (team culture, interview focus, and how to stand out).
Requirements
Work with key business stakeholders to develop and execute marketing initiatives that helps to stand out the Bank’s position in the marketplace and drive marketing activities accordingly to fulfil business needs
Assist in the overall management of the annual strategic marketing planning exercise in conjunction with the business to ensure key business deliverables are met.
Event execution: organising seminars, conferences, client hospitality events approved in the marketing plan to the highest levels of professionalism, consistent with the differentiated experience per client segment on time and budget
Source and manage external marketing agencies to support event management, content creation and development as appropriate
Support Global initiatives that land in Hong Kong by working closely with business and Group Marketing team.
Partner with group CIB Marketing team members to ensure marketing programmes are seamlessly executed in line with global standards and that proper measures are established to track effectiveness of all marketing deliverables.
Familiar with the digital marketing & social media landscape in Hong Kong
Ongoing tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making
Track and analyse competitors’ marketing activities and present findings and recommend any strategic realignments required
Familiar with internal processes and support the team’s governance
Cluster and Group CIB Marketing Heads for alignment of regional and global marketing strategy
CIB Segments and Product teams for marketing initiatives strategic direction and coordination
CEO office for marketing initiatives coordination
Global Sourcing for procurement advice on vendor engagement & employment of service
Finance for bill payment and cost centre transactions
Legal and Compliance for expert advice on marketing initiatives and clearance of marketing materials
External Partners – Event Agency / Production house / Media Agency for expert advice on development of client engagement strategy and creative execution
External Partners – Strategic Alliance for development & execution of joint marketing initiatives
Languages: English & Cantonese – fluent; Mandarin – preferred but not necessary
Preferably to have experience of B2B marketing or professional services marketing
